Each Saturday I summarize my favourite SaaS-related stoies from around the web. I`ll miss a ton of awesome stuff, so if you found something you think is worth reading please add it to the comments below.
By now all SaaS entrepreneurs knows their MRR, Churn, CAC and LTV – but it´s surprising how few SaaS companies now present a traditional P&L (profit & loss statement) with basic financial data. From Santi Subotovsky (@ssubo)
Every investor will have their own set of requirements. But by running through the above 7 point checklist you will at least have a clear funding strategy in mind, know that your key metrics are in good shape and you have all the basic information in place. From BJ Lackland (@bjlackland)
Some interesting thoughts on Brad Feld’s acclaimed “Rule of 40%” for SaaS companies by David Cummings (@davidcummings)
Improvements to the early parts of the funnel are more important than those later in the funnel. From Tomasz Tonguz (@ttunguz)
If you are interested in sales funnel you may want to read my piece on how sales an marketing agree on a lead qualification process.